Mula Sa Simula: From the Beginning

Brand identity and social media design, 2021

Mula Sa Simula is a social media project created by Krystel Salvador and Frances Talino and designed by Andre Canta for Kasamahan at the University of San Francisco. It highlights the countless Filipino and Filipino/a/x-American figures in arts, history, pop culture, and more that found success despite the many adversities and objects in their path. The brand identity of this project uses images of clouds, pink and purple hues, and the Philippine sun to represent how these figures continue to shine and offer hope for Philippine people living everywhere.